Legal regulation of artificial intelligence in the financial services market: a comparative analysis

The study aims to conduct a comparative analysis of the legal regulation use artificial intelligence in financial services market. research was carried out based on empirical methods comparison, description, interpretation, and theoretical formal dialectical logic. Particular scientific were used: legal-dogmatic method interpreting norms. market is currently expanding access finance. At same time, normative technology (hereinafter referred as AI) sector rather fragmentary declarative. position expressed that can lead systemic risks manipulation such trading platforms. It argued development should adhere regulatory goals related security, consumer protection, integrity. authors highlight objectives possible for peer-to-peer platforms ensure equality fair instruments. results work justification need robotic consultants field investment activities provide consumers with markets. shown current regime does not adequate protection this regard. believe be used form RegTech (regulatory technology) optimize compliance processes, thereby increasing competition markets benefiting consumers. However, may contrary principles confidentiality, data ethical considerations. novelty lies proposed basic guidelines detailed regulators certification algorithms digital platforms, enhancing ex-ante ex-post individuals using consultants, addressing question how individual rights privacy exercised.